4Global PLCLSE 4Global Stock Report

4 Global Plc engages in the provision of advisory services in the sporting sector at a local, national, and international level. The firm provides data, software and services to governments, cities and local authorities, sporting federations and activity providers, using its software and data platform called Sport Intelligence. Its sports and activity intelligence platform is known as DataHub. DataHub sources data from across the entire sports and activity ecosystem. The company licenses its platform to provide insight to enable clients to maximize the health and social benefits derived from physical activity, and to maximize the return on investment in sport. Its technology helps in cleansing the data in real-time. The company works with governments, cities, international bodies, sports federations, non-governmental organizations (NGOs), and local authorities to enhance interest and participation in sports and get people active. The firm also offers various modelling techniques, processes, and algorithms to provide actionable insights.