Creative Newtech Ltd. engages in the wholesale of computer and computer peripheral equipment, imaging products, security & surveillance products, telephone, mobile phone and communication equipment and parts. The company is headquartered in Mumbai, Maharashtra. The company went IPO on 2017-04-12. The Company’s segments include Fast Moving Social Media Goods (FMSG), Fast Moving Consumer Technology (FMCT), Enterprise Business (EB) and Fast-Moving Electronic Goods (FMEG). The FMCT segment includes established and fast-moving consumer products that cater to personal as well as organizational demands, such as Samsung, iBall and Viewsonic. The EB segment comprises products which are supplied to enterprises and are high-volume. Some brands in this category include MSi, Printronix and Philips. The FMEG segment covers its alliance with Reliance, through which it offers home appliances, bulbs and lights from brands, such as BPL and Kelvinator. The Company’s business-to-business (B2B) e-commerce platform caters to a range of sub-distributors, retailers and other customers, and serves as a one-stop-shop offering end-to-end solutions for them.

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