Prudential Plc is a holding company, which engages in the provision of insurance and financial services. The firm provides life and health insurance and asset management products in Asia and Africa. The firm protects its customers wealth, helps them grow their assets, and enables them to save for their goals. Its businesses are diversified across Asia and Africa, with a health and protection focus. Its multi-channel distribution platform includes agents, banks, and digital. The company offers consumer-centric products, including the Pulse digital platform. The company provides savings and protection in markets challenged by low insurance penetration and a pension funding gap. The company focusses on providing regular health and protection business alongside fee-earning asset management services. The company operates in markets with low insurance penetration with a growing need for health, protection, and savings products. Its largest life insurance businesses are based in Mainland China, Hong Kong, Indonesia, Malaysia, and Singapore.

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