Bajaj Finance Ltd. operates as a non-banking financial company. The company is headquartered in Pune, Maharashtra and currently employs 43,147 full-time employees.  The firm is engaged in the business of lending and accepting deposits. The company has a diversified lending portfolio across retail, small and medium sized enterprises (SMEs) and commercial customers with a presence in both urban and rural India. The firm's product categories include consumer finance, personal loans, public and corporate deposits, rural lending, loan against securities, SME lending, commercial lending, and partnerships and services. Its consumer finance products include durable finance, lifestyle finance, digital product finance, EMI card, two and three-wheeler finance, personal loan, loan against fixed deposits, gold loan, home loan, retail EMI, retail finance, co-branded credit cards and co-branded wallet. Its commercial lending product offers short term credit to established businesses. The firm's rural lending products include gold loans and loans against vehicles.

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